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Writer's pictureCaroline Koby

How You Know Public Relations is the Career For You

By Tori Banser


Ever thought about changing your major? Are you looking for a major that is more creative, and has a variety of areas you can work in? Public relations might just be the major for you. Now, it’s understandable if you have no idea what public relations actually is. Nowadays, you hear the word public relations a lot, but not actually about what public relations professionals do. Here are some common traits and skills that will allow you to be successful in the public relations field.


You love to write

All public relations professionals have a passion for writing. This passion has allowed them to grow and expand their skills to become great storytellers. Being a great storyteller allows them to capture their audience’s attention about their clients’ content. If writing is one of your passions, there are a variety of ways you can apply it in public relations. Aspects like blogging and pitching allow you to explore your creative side by coming up with different topics and angles.


You are always up-to-date on current events

Are you constantly up-to-date on the current events and trends? Then, public relations is just for you. As a public relations professional, it is imperative that you stay up to date on all the trends and events that are happening in your field. Being ahead of all the trends happening in your industry helps you get your clients coverage.


You have the ability to adapt

Public relations is a career that changes day by day, hour by hour. It is very rare for a day to go according to plan. You have to be prepared for things to pop-up, and know that you have multiple things come up at the same time. In these situations, you need to understand how to adapt. Your ability to adapt can help you solve a problem in half the time.


You are detailed-oriented

In public relations, the little things do matter. When finishing a project, you need to make sure to focus on the details; whether it is the type of flowers in your centerpiece or the wording that you use in a tweet. With all of this attention to detail, lists become your best friends. You are able to write down every little thing that needs to be done, so you can always be sure that the details are perfect.


You are a go-getter   

All public relations professionals are unstoppable. They have a strong vision for their clients, and they always believe they will get the job done no matter what. In public relations, you need to make sure that you are looking for every opportunity there is to bring your work to the next level. Go-getters always take the extra step for their clients, and they are always rewarded for that extra step in the public relations field.

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