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Writer's pictureCaroline Koby

My PR Resolution: Bravery

By Thomas Hershberger


Bravery is a difficult thing to define. It is an often subjective attribute that dangles precariously between stupidity and confidence, and while it can borrow elements from these brothers, it may be just as likely not to.


When one thinks of public relations, they may be inclined to think of writing or relationships as the fulcrums around which the gears will turn. This is not incorrect, but it is important to note the role that bravery has a part to play in these operations – and indeed many others.


Those who know me (in any limited capacity) will know my reluctance to engage in anything approaching conversation. This is certainly a weakness I must address if I’m to carve out a living in the profession, as relationships require effort – and especially initial effort – to form and sustain. For me, the issue is not necessarily one of apathy, but rather that I lack the bravery required at the jumping-off point.


It is important to note that confidence, while desirable, does not have to be a prominent flavor in this cocktail. It may be helpful if one is low on confidence to imagine bravery as action in the face of danger – as the “social danger” associated with leaping into new relationships is so often what may prevent us from taking that leap.


Bravery isn’t merely a tool for the initial puncture. It is a trusty instrument that can be handy at nearly every turn in our personal and professional lives. Bravery may mean standing by your work under what you might deem to be unfair criticism, or maintaining your ethical values in the face of trying circumstances.


Bravery can be the drive behind finally applying for that internship you’ve had an eye on, and it can even push you to opportunities you’ve never before considered. It can be the siege engine that opens seemingly impenetrable doors, and can ultimately drive lives and careers to unforeseen pinnacles.


If bravery is considerately constructed, and carefully honed, it can be the most effective arrow in one’s quiver. Like any skill or attribute worth having, it will test both resolve and patience – but the reward will well be worth it. Bear in mind, however, that when cultivated properly, bravery should never feel easy.


Should you be presented with a difficult decision – one that tries your moral fiber, or threatens your personal or professional reputation – the bravery needed to right the ship in the face of such a daunting choice can seem difficult to muster. It is in these moments when it will help you find yourself, or when you may find who you are not by its absence.


Perception plays a role as well. Often, bravery is seen to be foolhardy should one fail in their endeavor, but it takes bravery of conviction to know this is not the case, and to take the chance in spite of this perception.


While it takes different shapes for all of us, we all possesses the key to unlock this wonderful gift. Bravery is a self-propelled vessel – it requires only that initial courage to operate. I know I must be more brave this year, and I know I owe that to myself. Perhaps you do as well. If you do, you’ve only to remember to place your trust in your bravery, and it will see that you flourish.

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